Top 5 Personalization Apps on Android in the US: Q2 2025

In the second quarter of 2025, the personalization category on the Android platform in the United States saw noteworthy performance from the top five apps, as reported by Sensor Tower.

Zedge™ Wallpapers & Ringtones demonstrated a steady revenue stream, peaking at around $66K at the start of April. Downloads fluctuated, reaching a high of approximately 65K in early June, while weekly active users varied between 680K and 930K.

Facer Watch Faces maintained consistent weekly revenue, hovering around $14K, with a slight peak in mid-May. Downloads remained stable, with a significant increase to about 3K at the end of June. Active users showed some variation, peaking at over 81K in late April.

Character.Me: AI Roleplay Chat experienced a gradual increase in revenue, peaking at about $15K by the end of June. Downloads followed a similar upward trend, with a notable peak of over 2K in late May.

Niagara Launcher ‧ Home Screen saw an increase in revenue early in the quarter, reaching approximately $8.6K in early May. Downloads peaked at over 5K in late April, while active users remained relatively stable, fluctuating between 188K and 200K.

Fonts Art - Keyboard Fonts had a revenue peak of about $6.5K in early April. Downloads were highest at the start of the quarter, reaching over 11K, with active users peaking at 35K in mid-May.

For more detailed insights and analytics, visit Sensor Tower's website.